Gen Z trend reporting (I love a trend report!), what is a chief creative officer

Shopping for classics that are a bit more interesting than the usual.

I’ve had a lot of new people here — hello! This is my weekly complimentary edition of my newsletter where I round-up my favourite reads, listens and shopping picks. It started off as an edit on Instagram back in 2020, and transitioned over to Substack in 2021.

I also do a monthly deep-dive into a brand; last month’s was on Merit Beauty and how it succeed…