Screenshot This by Zara Wong

Screenshot This by Zara Wong

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Screenshot This by Zara Wong
Screenshot This by Zara Wong
Screen tests: meet Erica Wright, founder of Sourcewhere
Screen Tests

Screen tests: meet Erica Wright, founder of Sourcewhere

The next big trend? "Brands tapping into their archives to make rare and past-season pieces more accessible again. There’s so much value in curating what already exists."

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Zara Wong
Feb 19, 2025
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Screenshot This by Zara Wong
Screenshot This by Zara Wong
Screen tests: meet Erica Wright, founder of Sourcewhere
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The best way to discover a city is with a local.

In 2018 I had a work trip to Berlin, and my friend Erica Wright — who I had met when she worked in PR at Outnet, Net-A-Porter and later MyTheresa — had been living there for several years.

We spent a full day at Soho House Berlin having massages, eating pasta at Cecconi’s — the best.

Over dinner one night…

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