The Martha documentary, is underconsumptioncore a trend, online fashion fandom
I'm loathe to say anything -core, and remember The Fashion Spot and Vogue Forums?
READ: The users who overtook the machine — a relatively brief, entirely incomplete history of online fashion fandom, by Emilia Petrarca for Ssense
What a trip down memory lane.
Superfans ‘back in the day’ were relegated to online forums (The Fashion Spot! Vogue forums!) but are now able to be a part of the fashion industry because of the ~ democratisation…